SEO Guide
SEO vs SEM vs Digital Marketing – Understanding the Differences
Confused by SEO, SEM, and digital marketing? Learn the differences and how they fit into your online strategy.
Ivan Luque
I’m Ivan Luque, a software engineer diving deep into SEO. This site is where I share my journey, lessons, and experiments—openly testing what helps sites grow and building simple tools along the way.
SEO Guide
Why SEO Still Matters and How AI Can Supercharge It
Discover why SEO is as relevant as ever and how an AI-first approach can supercharge your content strategy, keyword research, and search engine visibility.
Metadata
How to Optimize Metadata Using AI Tools
How I use AI tools to optimize metadata faster and better. Generate titles and descriptions that follow SEO best practices and attract more clicks.
SEO basics
How to Optimize Metadata for SEO (Step-by-Step)
Step-by-step guide to optimizing your site’s metadata. Learn how titles, descriptions, and social tags impact SEO and how to implement them in Ghost.
News
Why I’m starting The SEO Station and learning SEO in public
I’ve built software professionally for years, but my side projects never gained traction. This time I’m learning SEO in public, sharing experiments and tools along the way — and seeing where the journey leads.