About The SEO Station
Practical SEO and AI search guides by Ivan Luque, a software engineer learning, testing, and sharing what he can verify.
The SEO Station is a practical guide to getting found online. It covers search strategy, useful content, Search Console, technical fundamentals, and the ways AI is changing discovery. If you own a site, publish content, or work on SEO for clients, you should leave with a clearer next step—not just another acronym.
Who writes this?
I’m Ivan Luque, a software engineer who has spent years building and shipping products. I started The SEO Station in August 2025 after seeing a recurring problem in my own projects: building something useful and helping people find it are different skills. I’m learning SEO in public, testing ideas, and sharing what I can verify along the way.
This site is written for SEO practitioners, marketers, publishers, founders, and site owners across platforms. You do not need to use Ghost or build software to apply the guides. When my own projects offer a useful example, I’ll say that they are mine. ShipFeed is one of the software projects I build.
What you’ll find here
- Workflows you can use: how to inspect a search problem, decide what to improve, and measure what happens next.
- Evergreen SEO: content planning, metadata, internal links, indexing, and other fundamentals that matter beyond one platform.
- AI search with evidence: what current tools and primary sources actually show, where the data stops, and which ideas are still hypotheses.
I aim to link to original documentation, distinguish examples from results, and correct articles when the facts change. I won’t claim that a single edit guarantees rankings or that a visibility metric proves traffic. The goal is to make the next decision easier to defend.
Start here
- New to the data? Set up Search Console and check five useful reports.
- Looking for work worth doing? Turn pages and queries into a short SEO improvement list.
- Planning content? Build a content map from the queries your site already appears for.
- Tracking AI discovery? Separate AI assistant visits from Google AI search visibility.
Follow along
The archive is open to read. If these guides are useful, subscribe for free to follow the project and receive occasional updates about new guides, experiments, and tools. You can also just come back when you have a specific SEO question to solve.